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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01836_Field_OMMC T64.txt
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1996-04-10
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621b
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track on this. So how do we present it in a way
that’s scientifically presentable? It just means
translating from this language into some other
language. So then began a process of asking the
people who came around, “What is scientific about
statements? How do you make a scientific
statement?”
At the time, the Centre for Culture and Technology
was running full blast. This was the institution my
father ran at the University of Toronto. And all
sorts of people came through the doors. We had
everyone from the Beatles to two of the prime
ministers to Nobel prize winners in the sciences,